Advanced video codec optimisation for cost efficiency


Codec optimisation – Smarter compression, lower cost, better quality

Video delivery costs are directly tied to how efficiently your content is encoded. I provide advanced codec consultancy to help you reduce bandwidth and storage usage while maintaining (or even improving) visual quality. From analysing your existing ladder to implementing next-generation formats, I bring a practical, results-driven approach to video optimisation.

What’s included

Encoding profile analysis 
Deep inspection of current settings, redundancy, and missed savings 

Codec migration strategy 
Seamless transition plans to H.265 (HEVC) and AV1, with fallback support and compatibility testing.

Quality/bitrate balancing 
Objective metrics like SSIM, VMAF, and PSNR to ensure visual quality stays high while delivery cost goes down. 

Live and VoD workflows 
Optimisation across both real-time and on-demand pipelines.


Benefits

  • Lower CDN and cloud storage bills 
  • Better experience for users on low-bandwidth connections 
  • Reduced device decoding complexity
  • Fewer playback failures due to ABR mismatch

Ideal use cases

  • OTT services under bandwidth pressure. 
  • Global streaming platforms targeting constrained regions 
  • Startups needing efficient encoding from day one
  • Broadcasters preparing for HEVC or AV1 migration
Marcel Poelstra video streaming expert

Improve your streaming quality and cut operational costs? 

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